For Professional Clients and, in Switzerland, for Qualified Investors only. In Israel for Sophisticated Investors only.
English
  • English
  • French
en
  • en
  • fr
Filter by theme
Filter by date
Filter by boutique
Filter by theme
Filter by date
Filter by boutique
No posts matching your criteria
Clear theme
Clear all
No posts matching your criteria
Clear date
Clear all
No posts matching your criteria
Clear boutique
Clear all
For Professional Clients and, in Switzerland, for Qualified Investors only. In Israel for Sophisticated Investors only.
English
  • English
  • French
en
  • en
  • fr
© 2021. BNY Mellon Investment Management EMEA Limited. All rights reserved.
IDEAS AND KNOWLEDGE TO INSPIRE YOUR INVESTMENTS THINKING
7 October 2021

‘Peak clothing’ and sustainable style

Generations Y (millennials) and Z are much more aware of the environment than prior generations at their age. They also feel more personally responsible for their health and wellness. With the advent of social media, consumers have more access to information to make informed decisions, often selecting cleaner products with fair supply chains and socially responsible missions.

 

The apparel industry, which is already reeling from the shift to ecommerce, is also seeing notable change from consumers’ increased demand for sustainable companies. Apparel manufacturing typically treads heavily on the environment and consumers are starting to realize the true cost of buying a new garment is much higher than the retail price. As one sober example, textile production results in more greenhouse gas emissions than all international flights and maritime shipping combined.

 

As Generation Z and millennials seek to make informed choices in their mission to leave a smaller carbon footprint than previous generations, we believe the rental and second hand channels will take significant share over the next decade. Younger generations see no stigma from buying second-hand items and take pride is being part of the circular economy. We believe “Peak Clothing” has occurred in the US and garments per capita will decline in the future.

 

Todd Wakefield, research analyst, equity research team, Newton Investment Management.

 

Doc ID: 715667

Please note the content on this website is for Investment Professionals only and should be shared responsibly. No other persons should rely on the information contained within this website.

 

Investment Managers are appointed by BNY Mellon Investment Management EMEA Limited (BNYMIM EMEA), BNY Mellon Fund Managers Limited (BNYMFM), BNY Mellon Fund Management (Luxembourg) S.A. (BNY MFML) or affiliated fund operating companies to undertake portfolio management activities in relation to contracts for products and services entered into by clients with BNYMIM EMEA, BNY MFML or the BNY Mellon funds.

Subscribe to updates